How much does custom software or a custom app cost?

In short

A custom internal tool usually costs CHF 8,000 to 16,000 for a first version. A full CRM costs CHF 12,000 to 20,000, and a mobile app CHF 15,000 to 30,000. The calculator adds up the modules you need and gives you the range before you’ve even booked a first meeting.

Published November 4, 2026

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(Interlude) Custom-made, in 987 points

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Custom-made

The tool made for the way you work.

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A web app

From CHF 8,000.

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Or on your phone

iPhone and Android, when you need it.

What makes a good app

The time spent with you, understanding how you work. That’s where a good app is made, and it’s why every project starts with a workshop. After that, you pay a fixed price, written into the quote, and we hand over an app that you own.

What goes into an internal tool

StepWhat gets done
1. WorkshopHow you work today, where things get stuck, what the tool needs to do.
2. MockupsThe main screens, approved with you before a single line of code.
3. Database and accessWhere your data lives, and who sees what.
4. Main screensWhat your team will use every day.
5. ConnectionsYour existing tools: accounting, website, email.
6. TestingWith your real data and the people who will use the tool.
7. Launch and trainingThe app live, and your team at ease with it.

A custom CRM

An off-the-shelf CRM often makes you work the way it was designed, and pay for every user, every month. A custom CRM follows the way you sell. Expect to pay CHF 12,000 to 20,000. Here’s what goes into a typical CRM:

  • Workshop on how you sell
  • Data model
  • Clients and contacts
  • Pipeline and tasks
  • Email and calendar
  • Quotes and invoices
  • Dashboards
  • Importing your data
  • Roles and security
  • Testing
  • Training

A mobile app

For an app on iPhone and Android, a first version costs CHF 15,000 to 30,000. Often a web app that works just as well on a phone is enough, for a fraction of the price. We help you decide during the workshop.

What changes the price

  • The number of modules: each one has its price in the calculator.
  • Your existing data: bringing it over has its own price, higher if it’s scattered.
  • The tools to connect: a set price per tool.
  • What we find out in the workshop: that’s why the calculator gives a range. The quote pins it down before we start.

What’s included, and what isn’t

Included: the workshop, the mockups, the development, the testing, the data import set out in the quote, the launch and the training. The code and the data are yours.

Optional: ongoing development after launch, CHF 800 a month, if you want it.

Guarantee: The software is delivered when it does what the quote describes, tested on your real cases.

When another provider is a better fit

To replace a full ERP, connect production machines or build software that has to be certified, a bigger development team that specializes in your industry will be better placed. We’ll tell you during the workshop, before you’ve spent anything.

Frequently asked questions

Do I own the code?

Yes. The app, its code and its data are yours, hosted on accounts in your name. You can have anyone you like develop it further.

Why not just buy off-the-shelf software?

Often that’s the right choice, and we’ll tell you so. Custom is worth it when you pay for several subscriptions that don’t talk to each other well, or when the way you work is what sets you apart.

What does the app cost once it’s live?

Nothing you have to pay. For fixes and new features, ongoing development costs CHF 800 a month, if you want it.