What does a marketing agency charge per hour in Switzerland?

In short

It all depends on who you hire. A freelancer usually charges CHF 100 to 150 an hour, an agency of 2 to 29 people CHF 140 to 190. Large agencies rarely publish their rate. We price by plan and by project, never by the hour: one fixed price, with no VAT on top, and everything we’ll do written into the quote.

Published November 4, 2026

(Interlude) One hour, in 987 points

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By the plan

We price by plan and by project.

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Plan by plan

Every price is public, and what it covers is written down.

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Four types

Freelancer, small, mid-size, or large agency: each has its own rate.

What an hour costs, depending on who you hire

Here are the hourly rates Swiss providers publish on their own sites, sorted by team size. “Typical” means the middle half of the published rates: a quarter are lower, a quarter are higher.

Type of providerTeam sizeTypical hourly rate
Freelancer1 personCHF 100–150
Small agency2 to 9 peopleCHF 140–190
Mid-sized agency10 to 29 peopleCHF 150–190
Large agency30 people or morerarely published

Published prices, surveyed in October 2026. Large agencies rarely publish their hourly rate: they price each project with a quote. Many of these rates exclude VAT. In that case, 8.1% is added to the invoice.

What each type of provider does well, and where it falls short, is explained on the freelancer or agency page.

Our prices: by plan and by project, with no VAT on top

With us, each monthly plan has one price, and each project a fixed price. It works the same way for your website, your SEO, your AI visibility or your Google Ads campaigns. We aren’t registered for VAT: nothing is added to the invoice.

A 5-page brochure website, with your text and photos, costs CHF 2,500. Google Ads management, with three campaigns, costs CHF 2,500 a month. The audit, with its written action plan, costs CHF 800. Everything we’ll do is written into the quote, step by step, and you’ll find the same price on the invoice.

Our offers are written in advance, like an agency’s, each with its price. And you talk to the same person from the first call to launch. The other plans, SEO & AEO, Growth and the part-time marketing lead, also have one price a month each: they’re all on the prices page.

What an hourly rate tells you, and what it doesn’t

An hourly rate tells you what an hour costs. It doesn’t tell you how many hours your project will take. And that’s often where two quotes drift apart, even at the same rate.

Before you compare two providers, ask them these questions:

  • How many hours for each step? That number, multiplied by the rate, is what makes the price.
  • Is VAT included? On a rate that excludes VAT, the invoice comes to 8.1% more.
  • Is management time billed? In a bigger team, the project manager’s hours are often added to the hours of the work itself.
  • Who does the work? The person you met, or someone else on the team.

Plan or hourly rate

With a plan, you know the budget before you start. With an hourly rate, you pay for the work done. Both make sense. A plan does have one flaw, though: it rarely says how much work it contains. Without that, you can’t compare two plans.

We keep the plan and fix its flaw. Every plan has one price a month, set in advance, and everything we’ll do is written into the quote. You know the price before you sign, and you see what it pays for. Any work that doesn’t fit a plan gets its own fixed price before we start.

When another provider is a better fit

Our way of working doesn’t suit every project. In these cases, you’ll be better served elsewhere:

  • You need a full team at the same time, with designers, developers and writers working in parallel. A mid-sized or large agency has that capacity.
  • Your project covers several sites and several languages, or calls for brand strategy. That’s the work of large agencies.
  • You’re mainly targeting German-speaking Switzerland. A provider who works in German every day will serve you better.
  • You need support day and night. Choose a team that’s organized to provide round-the-clock coverage.
  • You have a small fix to make and a trusted freelancer who already knows your site. Stay with them.

Frequently asked questions

Does a higher hourly rate mean better work?

Not necessarily. A higher rate often pays for a bigger team, and the management time that comes with it. To judge quality, look at work that’s already been delivered and ask what each step covers.

How do I compare a day rate with an hourly rate?

Ask how many hours the day counts, often 8, then divide the day rate by that number. With us, there’s nothing to convert: each plan has one price a month, and each project a fixed price.