Every line of work has its own habits. We start from yours.
Industries
A physical therapy practice doesn’t find its patients the way an accounting firm finds its clients. Every industry has its own searches, its own rules and its own seasons. Here are the ones we know, and what we do in each.
(Interlude) Nine industries, in 987 points
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Nine industries
Retail, hospitality, healthcare, accounting firms, trades, real estate, watchmaking, schools, and industry.
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Your habits
Every trade has its own searches, rules, and seasons.
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French-speaking Switzerland
We always start from the way your customers look for you.
(Why by industry)
Nobody looks for a dentist the way they look for a carpenter.
Some customers search in a hurry, on Google Maps, and call the first business with good reviews. Others compare for weeks, read everything, and ask ChatGPT to help them choose.
That’s always where we start: how your customers look for you, and what makes them choose. Everything else follows from there.
(The industries)
Nine industries we know well.
Retail and online stores
Bringing people into your store, and selling online across Switzerland.
Learn more →Hotels, restaurants and tourism
More direct bookings, and less paid out in platform commissions.
Learn more →Healthcare and private practices
Being found by the right patients, with information that’s accurate and understated.
Learn more →Accounting firms and business services
New clients who find you through more than word of mouth.
Learn more →Trades and construction
Quote requests in your area, for the jobs you want.
Learn more →Real estate
More owners trusting you with their property to sell or rent.
Learn more →Watches and jewelry
Earning trust online, before anyone even walks through your door.
Learn more →Schools and training
Filling your classes and courses, school year after school year.
Learn more →Industry and B2B
Making the shortlist when a buyer looks for a supplier.
Learn more →
(Questions)
What people ask us about industries.
My industry isn’t on the list. Can you help me?
Very likely. The method stays the same: understand how your customers look for you, set a goal with a number on it, then do what it takes to reach it. Our first conversation is there to check exactly that.
Do you work with several businesses in the same industry?
It can happen, in different regions. We tell you before we start, and what we learn working with you stays with you.
Do you know the rules of my profession?
We look into them before we write a single line. In Switzerland, doctors and lawyers, for example, have to keep their communication factual: we write within those limits.