Our plan
Three separate campaigns, one per goal: for example, selling, taking bookings and spreading the word about a service. They don’t step on each other’s toes, and the budget goes to whichever one brings in the most.
| Plan | What it includes | Price |
|---|---|---|
| Google Ads | Three campaigns monitored every business day, new ads and new pages tested every month, product ads, and ads shown again to your site’s visitors. | CHF 2,500 a month |
| Report & maintenance | The monthly report, in your site’s admin, and site maintenance. Added on top when you take Google Ads on its own. | CHF 800 a month |
| One-time setup | The account opened in your name, call and form tracking, the keywords and the first ads. | CHF 1,200 |
| Growth | Google Ads, all of SEO & AEO, the report and the maintenance. | CHF 6,800 a month |
Final prices, with no VAT on top. The ad budget isn’t part of any plan. You pay it directly to Google, through your own account, and we take no commission on it. To know what to set aside, see how much to budget for a Google Ads campaign.
What we do each month
| Task | What gets done |
|---|---|
| Daily checks | Every business day, the spending on all three campaigns, and anything out of the ordinary. |
| Searches and excluded words | Every week, the real searches your ads showed up for. Wasted clicks are shut out, with no overlap between the campaigns. |
| Bids and budget | By area, by device and by time of day. The budget goes to the goal that brings in the most. |
| Product ads | Your products, their prices and their availability kept up to date in Google. |
| New ads and tests | 6 new ads a month, and 2 versions tested against each other until one wins. |
| Ad pages | A new version tested for each goal, every month. |
| Pages and forms | How the pages read on a phone, the forms, the call and appointment buttons. |
| Bringing visitors back | Your ads shown again to people who have visited your site. |
| Request tracking | Checking the calls, forms and appointments that came in. |
| Competitors and seasons | Competitors’ ads, holidays, vacation periods. |
And the one-time setup
Setup covers the account and access, call and form tracking, keyword research, the campaign structure and the ads, ad extensions and targeting, and finally checks and launch.
Already have an account? We review it and put it back in order instead of starting from scratch. That work is priced after the audit, and its price is written into the quote.
Three ways to bill for management
Before you compare two offers, look at how each one is calculated. There are three common models.
1. A fixed monthly plan
The price doesn’t depend on your ad budget. It changes with the number of campaigns or platforms. This is our model: a fixed price, set before we start.
2. A percentage of the budget, with a minimum
The price follows what you spend with Google: a percentage of the budget, with a minimum amount each month. When the budget grows, the management fee grows with it. This model makes sense for large accounts, where more budget often means more campaigns to look after.
3. A setup fee, then a monthly plan
The first month pays for creating the account and the campaigns, then a monthly plan takes over. With us, setup costs CHF 1,200, broken down above, and the monthly plan doesn’t depend on the budget.
What changes the price
- Adding SEO. With SEO & AEO, the report and the maintenance, it becomes the Growth plan: CHF 6,800 a month.
- A page made for your ads. Research, copy, design, build, tracking and tests: CHF 1,600.
- Full tracking for your site. Google Analytics 4, Google Tag Manager, cookie consent, and tracking for calls, forms or sales: CHF 1,000.
- An audit before you start. It covers SEO, AI visibility and Google Ads, with a written action plan: CHF 800. It’s credited in full if you sign one of the 6-month plans within 30 days.
What it costs elsewhere
Swiss providers who publish their prices fall into four types, by team size. Here’s what they usually charge to manage Google Ads, with the ad budget on top. If you’re looking for a consultant or a freelancer who bills for their time, the last column shows what one hour of their work costs, when they publish it.
| Type of provider | Team | Google Ads management, per month |
|---|---|---|
| Freelancer | 1 person | CHF 390–790 |
| Small agency | 2 to 9 people | CHF 490–1,000 |
| Mid-sized agency | 10 to 29 people | CHF 990–2,000 |
| Large agency | 30 people or more | rarely published |
Published prices, surveyed in October 2026, not counting the ad budget. Each range shows the middle half of the published prices. Agency prices usually exclude VAT.
- Freelancer. Low prices, lots of flexibility, and you talk directly to the person who runs your ads. On the other hand, there’s only one pair of hands: a vacation, an illness or a busy month slows everything down. A freelancer often has one specialty, rarely all of them. If they stop, you have to start over.
- Small agency. Several skills under one roof, a steady point of contact and prices that are still reasonable. But its capacity is limited for a large account, it depends on a few key people, and quality varies a lot from one agency to the next.
- Mid-sized agency. A full team, from the ads to the pages and the tracking, a well-tested method, and absences get covered. The trade-off: prices are higher, project management time is billed, and you often deal with a project manager rather than the person who runs your ads.
- Large agency. The capacity for big projects: several languages, several sites, highly specialized experts and brand strategy. But minimum budgets are high, prices are rarely published, small requests come after big clients, and you go through several intermediaries.
Our plan covers three campaigns, with spending checked every business day and new ads and new pages tested every month: that’s more work than most published plans. Everything we’ll do is written down in advance, the way an agency does it, and you talk to the same person from the keywords to the monthly report.
When another provider is a better fit
If you advertise on Google, Meta, LinkedIn and TikTok at the same time, in three languages, with videos produced every month, a mid-sized or large agency with a specialist for each channel will suit you better.
If you only want someone to look at your account now and then, with no commitment, a freelancer you pay as you go will do the job. Our plan is built for a small business’s Google campaigns, monitored every business day.
What’s included, and what isn’t
Included: the work listed above and full access to your Google Ads account. The monthly report and site maintenance are extra: CHF 800 a month. They’re included in the Growth plan.
Not included: the ad budget, a page made for your ads, and full tracking for your site if you need it.
Terms
- Monthly plans: an initial 6-month term, then month to month, with 30 days’ notice.
- Billing: at the start of each month, payable within 10 days. One-off work: 50% at the start, 50% at launch.
- Ownership: you own the site, the content, the domain name and every account (Google Ads, Analytics, Search Console, Google Business Profile), all created in your name.
- Ad budget: paid by you directly to Google, never through us, and with no commission.
- Guarantee: if the indicator agreed at the start (calls, requests, directions) misses its target after 90 days, the 4th month is free. It applies as long as tracking, budget and your part are in place.