CRM prices, plan by plan
| CRM | Plans and prices per month | Free version | Good to know |
|---|---|---|---|
| HubSpot Sales Hub | Starter USD 20, Professional USD 90, Enterprise from USD 150, per seat | Yes, up to 2 users | Required onboarding, paid once: USD 1,500 for Professional, USD 3,500 for Enterprise. Starter offered at USD 7 to new customers. Before tax. |
| Pipedrive | Lite USD 14, Growth USD 24, Premium USD 49, Ultimate USD 69, per seat | No, a 14-day trial | Before VAT. |
| bexio | Basic CHF 35 for 1 user, Advanced CHF 42 for 2, Optima CHF 69 for 5, Ultimate CHF 119 for 25 | No, a 30-day trial | Priced per company, not per user. Swiss business software, with data stored in Switzerland. Before VAT. |
| Salesforce | Starter EUR 25, Pro Suite EUR 100, Core EUR 195, per user | Yes, a free suite | Starter is billed monthly or annually, the others annually. |
| Zoho CRM | Standard USD 12, Professional USD 20, Enterprise USD 35, Ultimate USD 45, per user | Yes, up to 3 users | Plus tax. |
| Odoo | Standard USD 8.95, Custom USD 16.40, per user | Yes, one app, unlimited users | Every app included: CRM, sales, accounting, inventory. Discounted in the first year. |
Prices checked on November 1, 2026, billed annually, in each vendor’s own currency. Billed monthly, the price is often higher.
What a CRM costs per month for your team
The price per user doesn’t tell the whole story. Here’s what a team of 5, 10 or 20 people pays each month, on a common plan from each CRM.
| Plan | 5 people | 10 people | 20 people | 20 people, over 6 months |
|---|---|---|---|---|
| Odoo Standard | USD 44.75 | USD 89.50 | USD 179 | USD 1,074 |
| Zoho CRM Professional | USD 100 | USD 200 | USD 400 | USD 2,400 |
| Pipedrive Growth | USD 120 | USD 240 | USD 480 | USD 2,880 |
| HubSpot Sales Hub Professional | USD 450 | USD 900 | USD 1,800 | USD 10,800, plus USD 1,500 for onboarding |
| Salesforce Pro Suite | EUR 500 | EUR 1,000 | EUR 2,000 | EUR 12,000 |
| bexio, priced per company | CHF 69 (Optima) | CHF 119 (Ultimate) | CHF 119 (Ultimate) | CHF 714 |
Prices checked on November 1, 2026, billed annually. The math: the price per user, multiplied by the number of people.
Free CRM: what you get
- HubSpot: free for up to 2 users and 1,000 contacts, with no time limit.
- Zoho CRM: a free edition for 3 users.
- Odoo: one free app, the CRM for example, for an unlimited number of users.
- Salesforce: a free suite appears in its plan comparison.
Pipedrive and bexio don’t have a free plan, but they do have a trial: 14 days with Pipedrive, 30 days with bexio. A free CRM is enough to get into the habit of keeping everything in one place. You switch once the limits on contacts or users start to pinch.
Which CRM to choose for a small business
- You’re just starting out, with one, two or three people: a free plan, HubSpot or Zoho, to build the habit.
- You want your invoices and your accounting in the same place: bexio, or Odoo if you also manage inventory.
- A small sales team that tracks its deals: Pipedrive, built around the pipeline.
- Marketing and sales together: HubSpot, which covers both.
- A large team with complex processes: Salesforce.
- None of them fits the way you sell: a custom CRM.
Swiss CRM: where your data lives
bexio is business software made for Swiss small businesses: contacts, invoices and accounting. Its data is stored in Switzerland, and its plans are paid per company, from CHF 35 a month for one person to CHF 119 for 25 people, before VAT, according to its pricing page.
If your data has to stay in Switzerland, ask each vendor before you sign, and get the answer in writing. A custom CRM is hosted wherever you decide, on an account in your name.
Buy a CRM or have one built
A subscription costs little at first and grows with the team. A custom CRM costs more up front, then no per-user fees, and ongoing development only if you want it, at CHF 800 a month.
| Version | What it includes | Price |
|---|---|---|
| Basic CRM | Workshop, mockups, database and access, testing, launch, and the records for your clients and contacts. | CHF 7,300 to 9,500 |
| Full CRM | The basic version, plus pipeline and tasks, quotes and invoices, email and calendar, dashboards, importing your data and one connection to another tool. | CHF 15,600 to 20,300 |
The first figure covers the work as planned, the second leaves a 30% margin for what we find out in the workshop. The quote sets the price before we start. Most custom CRMs cost CHF 12,000 to 20,000.
CalculatorCalculate the price of your app or CRMPick your options: the price shows up right away.Two examples over 6 months
Five people on Pipedrive Growth pay USD 720 over 6 months. Keep the subscription: at that level, a custom CRM doesn’t make sense.
Twenty people on HubSpot Sales Hub Professional pay USD 10,800 over 6 months, plus USD 1,500 for onboarding, and the subscription keeps running every month after that. At that point, a full CRM built for you, at CHF 15,600 to 20,300 once, is worth comparing.
Price isn’t the only factor. An off-the-shelf CRM gets better on its own, through its updates. Yours fits the way you sell exactly, but it only changes when you decide.
Often, the answer is somewhere in between
You keep an off-the-shelf CRM, and we connect it to your other tools: your website form, your email, your accounting. A simple automation costs CHF 800, an automation with AI CHF 2,000. The tools to do it are compared on our n8n, Make or Zapier page.
When another provider is a better fit
If you choose Salesforce or Odoo for the whole company, with dozens of users, a certified partner of that vendor will be better placed to set it up. And if a free CRM is enough for you, set it up yourself: you don’t need anyone.