Industry
In industry, an order takes shape months in advance, often without you knowing. We help manufacturers, subcontractors and small businesses that sell to other companies get found by the right buyers, and stay top of mind until the order comes in.
(Interlude) Your company, in 987 points
01 / 03
A long cycle
Several decision-makers, several months: every contact counts.
02 / 03
Follow-up
Every contact followed up at the right time.
03 / 03
On the list
Getting found when a buyer looks for a supplier.
(Your industry)
(How people find you)
When an engineer or a buyer is looking for a supplier, they rarely start with the phone. They type a technical search into Google, for a process, a material or a batch size, and browse the websites. They ask colleagues. More and more, they also ask ChatGPT for a list of companies that can do the job.
Trade shows still matter: people meet there and form an opinion. But after the show, everyone goes home and comes back to your website, this time with their colleagues.
Because in B2B, people rarely decide alone. The engineer, the buyer and management each look at something different, and the decision takes weeks, often months. And if your customers are also in German-speaking Switzerland, they search in German.
(Sticking points)
Your history and your values are there. But the engineer is looking for your processes, materials, tolerances and certifications, and can’t find them.
Dozens of business cards, a few emails, then nothing. Three months later, the buyer no longer remembers your name.
Several people decide, each at their own pace. Between the first inquiry and the order, nothing keeps you on their minds.
Your website only exists in French. Buyers in Zurich or Basel search in German, and find someone else.
A one-off part when you do series production, a material you don’t work with. Your sales team sorts instead of selling.
Inquiries come in by email, quotes go out from a spreadsheet, follow-ups depend on everyone’s memory. And some get lost.
(What we’d do)
Your capabilities, machines, materials and certifications, clearly presented. A form that asks the right questions. And, if German-speaking Switzerland matters to you, a German version of your main pages.
One page per capability or customer industry, written for the search that matches it. To show up on Google, and in ChatGPT’s answers.
In B2B, a rare search can be worth a big order. Narrow campaigns that filter out students and job seekers.
Every contact, whether it comes from a trade show, the website or the phone, every quote and every follow-up, in one place. Built for the way you sell.
Inquiries received by email are read, sorted and passed on to the right person. And an assistant answers technical questions from your own documents.
No marketing department? A part-time marketing lead sets the priorities with you, and moves your website, Google and advertising forward together.
(The goal)
Together, we choose the indicator that matters to you, where it starts and where it needs to get to.
If the goal isn’t reached after 90 days, the 4th month is free.
ExampleGoal sheet · Small industrial company
Example: the numbers are made up. Yours are set with you, before the first month.
(Our approach)
The engineer wants technical data, the buyer wants lead times and reliability, management wants confidence. Your website gives each of them what they’re looking for.
The goal we set with you is about quote requests in your field, not visits. Then, together, we track the ones that become orders.
Before the show, a page to plan meetings ahead. After it, every contact goes into your pipeline and gets a follow-up. Nothing gets lost in between.
(Our plans)
To get found for one more capability, month after month.
CHF 3,500a month
6 months to start, then month to month
For quote requests, right when the buyer is searching.
CHF 2,500a month
6 months to start, then month to month
To get found for every one of your specialties.
CHF 6,800a month
6 months to start, then month to month
A part-time marketing lead, without hiring.
CHF 3,200a month
6 months to start, then month to month
All plans: an initial 6-month term, then month to month. The accounts are in your name, and the guarantee applies. The ad budget is paid by you directly to Google, never through us, and with no commission.
(Questions)
Yes, if the aim is right. Few people search for a specific process or a rare material, but those who do have a real project. We target those searches, we filter out students and job seekers, and the form asks for quantity, material and lead time. You know right away whether the inquiry is for you.
We set a number together that can be tracked every month: requests for quotes in your field, or calls. Then, with you, we follow the ones that become orders, even six months later. If the agreed number isn’t reached after 90 days, the 4th month is free, as long as tracking, budget and your part are in place.
With Google Ads, the first inquiries can come in within the weeks after launch. In B2B, volumes stay small: a few well-targeted inquiries are worth more than lots of clicks. SEO takes several months, and you have to add the length of your sales cycle before orders come in. No one can guarantee a specific spot on Google.
Trade shows are still a good place to meet your buyers, and we won’t tell you to give them up. But a buyer always looks at your website before writing to you. So we start with a website that answers their questions, then Google on your technical searches, and ChatGPT, which people increasingly ask for lists of suppliers. If you sell in German-speaking Switzerland, your main pages in German are part of the plan.