Industry
A parent choosing a school, or an adult choosing a course, takes time to compare. We help private schools, training centers and trainers in French-speaking Switzerland get found at the right moment, and turn inquiries into enrollments.
(Interlude) Your school, in 987 points
01 / 03
A class
Filling every seat, session after session.
02 / 03
Back to school
The searches come back every year, and we get ready for them.
03 / 03
Enrollments
Measured every month, from search to enrollment.
(Your industry)
(How people find you)
For a private school, it often starts with a recommendation: another parent, a colleague. Then people type the school’s name into Google. They read the reviews and look for the tuition, the curriculum and the date of the open house.
For a course, it starts with a specific search: “intensive German course,” “Swiss federal diploma,” “continuing education in accounting,” plus a city. People compare dates, price, length and whether the diploma is recognized. More and more, they also ask ChatGPT for advice.
Either way, people enroll wherever they found all the answers, at the moment they make up their minds.
(Sticking points)
People decide where to enroll before the school year starts or before each session. If you’re not visible then, the seat stays empty until the next one.
The next session, the price, the admission requirements: when it takes three clicks and a PDF to find them, people give up.
Someone requests information, then nothing. Without a follow-up at the right moment, they enroll somewhere else, or put it off until next year.
Is there a minimum level? Can I pay in installments? Is the certificate recognized? Your front office answers it all, one email after another.
One course is full, another struggles to get off the ground, and nobody knows why. Without tracking for each course, there’s no way to know where to put the budget.
Whether you’re a freelance trainer or a small team, your days are taken up by classes. The website and Google wait, and enrollments wait with them.
(What we’d do)
Dates, prices, curriculum and requirements, on one page per course, with online enrollment.
For short courses and single classes: payment by TWINT or card, and the confirmation sent automatically.
A page for each course, written for the search that matches it. On Google and in ChatGPT alike.
When the school year is about to start and seats are still open: targeted Google campaigns, monitored every day, on a budget you set.
A follow-up at the right moment, a reminder before the open house, and tracking that forgets no one.
An assistant that answers parents and students at any hour. And, if you need it, a tool for enrollments, attendance and certificates.
(The goal)
Together, we choose the indicator that matters to you, where it starts and where it needs to get to.
If the goal isn’t reached after 90 days, the 4th month is free.
ExampleGoal sheet · School or training center
Example: the numbers are made up. Yours are set with you, before the first month.
(Our approach)
We start from your dates: the start of the school year, sessions, open houses. Pages and campaigns are ready before people search, not while they do.
The goal we set with you is about enrollment inquiries and calls, not visits. Then, together, we track how many become enrollments.
Every course has its own audience and its own search. We start with the ones that matter most to your school, then keep going.
(Our plans)
To get found for every one of your courses.
CHF 3,500a month
6 months to start, then month to month
To fill your sessions before the school year starts.
CHF 2,500a month
6 months to start, then month to month
To fill one more course, month after month.
CHF 6,800a month
6 months to start, then month to month
A part-time marketing lead who works to your school calendar.
CHF 3,200a month
6 months to start, then month to month
All plans: an initial 6-month term, then month to month. The accounts are in your name, and the guarantee applies. The ad budget is paid by you directly to Google, never through us, and with no commission.
(Questions)
By answering the real questions before the first contact. When the dates, the price and the requirements are clear, the people who write in already know the course is right for them. We also target specific searches, like the name of a diploma, rather than words that are too broad. And a follow-up at the right moment turns more inquiries into enrollments.
With a number we set together at the start: enrollment inquiries, information requests or calls, course by course if you like. The monthly report shows where the goal stands. If it isn’t reached after 90 days, the 4th month is free, as long as tracking, budget and your part are in place.
For SEO, partly, yes: a new page often takes several months to draw steady traffic. For this school year, Google Ads is the right tool, because the ads run as soon as the campaign launches. SEO, meanwhile, gets you ready for the next one. And no one can guarantee a specific spot on Google.
Google first: search, the map and reviews, because that’s where people compare. Then your website, which has to answer everything. ChatGPT, which more and more people ask when choosing a course. And word of mouth, which you can help along by asking happy parents and students for a review.