Industry
People entrust a family watch, a wedding band or a piece of gold jewelry to someone they trust. We help watchmakers, jewelers and gold buying and selling businesses in French-speaking Switzerland show online what their customers see in the store: professionalism, clearly explained prices and a real address.
(Interlude) Your brand, in 987 points
01 / 03
Precision
Gears, proportions, and trust.
02 / 03
The right proportion
Clear prices and real reviews, before anyone even walks through your door.
03 / 03
Trust
A visible address, clear answers, customers who come back.
(Your industry)
(How people find you)
A watch that stops, a ring that needs resizing, inherited jewelry someone wants to sell: almost everything starts with a search on a phone. “Watch repair” or “gold buyer,” followed by the name of the city. Google answers with a map, a few businesses and their reviews.
With gold and precious metals, people take their time. They compare, read every review, check the address, and try to understand how the price is calculated. More and more, they also ask ChatGPT where they can sell their gold with confidence.
For a wedding band or a custom piece, people look at photos first, then ask around for advice. Either way, they choose the business that reassures them.
(Sticking points)
Your customers are afraid of being underpaid. If your website doesn’t explain how an appraisal works, they go elsewhere, even if you do excellent work.
Few photos, outdated hours, reviews left unanswered. On the map, people pick the business that looks serious and active.
The price of gold changes every day, and your customers know it. What they want to understand is your calculation: the weight, the purity, the day’s price. Without a clear answer, they call someone else.
Your jewelry and custom pieces are in the window, not online. Yet a couple looking for wedding bands compares photos first.
Is my watch ready? How much does a service cost? What do I need to bring to sell gold? Every call interrupts the workshop.
On some searches, mail-in gold buyers and big chains take the top spots. Your store, ten minutes away, doesn’t show up.
(What we’d do)
Your address clearly visible, photos of the store and the team, and a page that explains how an appraisal works, step by step.
Your watches, jewelry and creations, with payment by TWINT and card.
Your Google Business Profile kept in good shape, a reply to every review, and a page for each of your services: repairs, servicing, gold buying, wedding bands. On Google and in ChatGPT alike.
Before the holidays, for Valentine’s Day, or when the price of gold makes people want to sell: Google campaigns monitored every day, on a budget you set.
A message to customers when their watch is ready, a reminder for the next service, and a workshop that no longer gets interrupted.
It answers at any hour on your website: opening hours, turnaround times, what to bring for an appraisal. And it hands over to your team when needed.
(The goal)
Together, we choose the indicator that matters to you, where it starts and where it needs to get to.
If the goal isn’t reached after 90 days, the 4th month is free.
ExampleGoal sheet · Watches and jewelry
Example: the numbers are made up. Yours are set with you, before the first month.
(Our approach)
Before any advertising, we make what reassures people easy to see: your address, your team, the way you work, and prices explained simply.
We help you ask happy customers for a review, and we reply to each one with you. Never fake reviews, never bought reviews: your customers can tell, and so can Google.
The goal we set with you is counted in calls, directions to your store and appointment requests. Not in website visits.
(Our plans)
To win new customers, one service at a time.
CHF 3,500a month
6 months to start, then month to month
For visits and appointments, as soon as the campaigns are running.
CHF 2,500a month
6 months to start, then month to month
To get ahead on the most competitive searches.
CHF 6,800a month
6 months to start, then month to month
A part-time marketing lead, for your business and your website.
CHF 3,200a month
6 months to start, then month to month
All plans: an initial 6-month term, then month to month. The accounts are in your name, and the guarantee applies. The ad budget is paid by you directly to Google, never through us, and with no commission.
(Questions)
Both, especially for gold: comparing is normal when you’re selling a family heirloom. A page that clearly explains how an appraisal works already does the sorting: the people who call know what to expect. If you offer a free appraisal, we say so clearly, with the steps to follow. And we count calls and directions to your store, not clicks.
We set a number together at the start: calls, directions to your store or appointment requests. Your Google Business Profile and your website count them, and the monthly report explains where the goal stands. If it isn’t reached after 90 days, the 4th month is free, as long as tracking, budget and your part are in place.
With Google Ads, as soon as the campaign is running, often within the first few weeks. A well-kept Google Business Profile and recent reviews also help fairly quickly. SEO for your website, on the other hand, takes several months. No one can guarantee a specific spot on Google, and we don’t promise one.
For a repair or for selling gold, Google first: the map, the reviews and your website. More and more people also ask ChatGPT, and we work to get your business to show up there, though we can’t guarantee it. For wedding bands and custom pieces, photos matter a lot, on your website as much as on your Google Business Profile.