Industry
You get recommended, then people look you up on Google to check. We make sure what they find there is clear, accurate and reassuring. And that the inquiries that come in match the engagements you want.
(Interlude) Your firm, in 987 points
01 / 03
Accurate numbers
Your work is precision, and so is your website.
02 / 03
Twelve months
Year-end closings, VAT, payroll: your year has its seasons, and so do the searches that find you.
03 / 03
New clients
Arriving by more than word of mouth.
(Your industry)
(How people find you)
An entrepreneur setting up a Sàrl, a family looking for help with its tax return, a small business switching accounting firms: most of them start by asking around. Then they type your name into Google and look at your website, your Google Business Profile and your reviews.
Others start from scratch: “accountant for freelancers,” “landlord-tenant lawyer,” “estate notary.” They compare two or three firms, and call the one that explains most clearly what it does. More and more, they ask ChatGPT first.
For lawyers, and often for notaries, advertising has to stay objective. That’s a good foundation: accurate, useful information is also what earns a future client’s trust.
(Sticking points)
Lots of calls for a single tax return, few for the long-term accounting or advisory engagements.
Tax returns, year-end closings, deadlines: inquiries land when you have the least time to answer them.
It lists services, but doesn’t explain who you work for, or how. Visitors can’t tell you apart from the firm next door.
Calls looking for a quick, free answer that end up eating into your team’s day.
Finding an accountant or a legal specialist takes months. Your website speaks to clients, but not to candidates.
Chasing clients for their documents, sorting emails, retyping invoices: time taken from the work your clients pay for.
(What we’d do)
Who you work for, what you do, what a first appointment looks like. Factual, professional, easy to read on a phone.
One page per practice area: starting a company, payroll, estates, landlord-tenant law. Objective answers that Google and ChatGPT can cite.
Factual ads, aimed at the inquiries you want. Useless searches are excluded every week.
Client documents chased up, invoices read and sorted, emails filed: automations that work for your team.
Clients, deadlines, reminders and quotes in one place, in a tool built for the way you work.
A part-time marketing lead, for a firm that wants to grow without creating a new position.
(The goal)
Together, we choose the indicator that matters to you, where it starts and where it needs to get to.
If the goal isn’t reached after 90 days, the 4th month is free.
ExampleGoal sheet · Accounting firm
Example: the numbers are made up. Yours are set with you, before the first month.
(Our approach)
Self-employed people, small businesses, private individuals, companies setting up in Switzerland? Each has its own questions, and its own words for asking them.
Appointment requests and calls, sorted by type of engagement. An indicator and its target are set with you at the start.
Every text goes through you before it’s published. For a tool, we agree together on the data it can read, and the data it never reads. Every month, a short report tells you what moved.
(Our plans)
To win engagements, one page per practice area.
CHF 3,500a month
6 months to start, then month to month
For appointment requests, right when people are looking for an accounting firm.
CHF 2,500a month
6 months to start, then month to month
For a firm that covers several practice areas.
CHF 6,800a month
6 months to start, then month to month
A part-time marketing lead.
CHF 3,200a month
6 months to start, then month to month
All plans: an initial 6-month term, then month to month. The accounts are in your name, and the guarantee applies. The ad budget is paid by you directly to Google, never through us, and with no commission.
(Questions)
By being specific. Each page says who you work for, what you do and what you don’t. In Google Ads, we target the searches tied to the engagements you want, and every week we exclude the ones that bring nothing. The monthly report sorts inquiries by type, so you see what’s really coming in.
With an indicator set with you at the start, most often appointment requests or calls, for the engagements you’re interested in. Tracking is set up on your website and in your accounts, created in your name. If the goal isn’t reached after 90 days, the 4th month is free, as long as tracking, budget and your part are in place.
Google Ads brings visits as soon as the campaign is running, but an engagement is rarely decided in one click. SEO usually takes a few months, and the pages you publish then keep working for you. We don’t promise any position on Google: no one can.
Your website and your Google Business Profile first, because that’s where people check a recommendation. Then pages that answer your clients’ questions, for Google and for ChatGPT. Google Ads if you want to speed things up in a specific practice area. For lawyers, and often for notaries, everything stays factual: their advertising has to stick to objective facts.