Industry
An owner who wants to sell doesn’t go through the property portals: they look for an agency they trust. We help agencies, property managers and developers in French-speaking Switzerland get found and chosen by those owners, with a goal that’s written down and tracked every month.
(Interlude) Your agency, in 987 points
01 / 03
Owners
The people who sell or rent out are the contacts that count.
02 / 03
Online
Well-presented properties, and a valuation people can request.
03 / 03
Listings
From searches to appointments.
(Your industry)
(How people find you)
In French-speaking Switzerland, someone looking for an apartment opens the big property portals. You already get those visits. An owner who wants to sell or rent out does something else. They ask around, then type “what’s my apartment worth” or “real estate agency,” followed by their town, into Google.
They look at the map, the reviews and your replies, the properties sold in their neighborhood. More and more, they also ask ChatGPT. Then they call the few agencies that earned their trust.
For property management, it’s the same: a building owner compares reputations before handing over the management. For a developer, it’s about being seen by the right buyers, in the right area, at the right time.
(Sticking points)
The portals bring you buyers and renters, sometimes hundreds per ad. But the owners who want to sell don’t come from there.
Your properties are online, but nothing tells an owner why they should trust you with theirs: not your method, not your team, not what you’ve sold near them.
Few photos, unanswered reviews, opening hours from two years ago. On the map, owners choose the agency that looks active.
Is the property still available? What documents go in the application? When is the viewing? Your team keeps answering the same things, instead of taking care of owners.
On a new-build project, every unit left unsold is costly. And often, nobody knows which ads actually brought in the reservations.
Word of mouth, Google, a “for sale” sign? Without tracking, there’s no way to know where to put your time and your budget.
(What we’d do)
A clear valuation page, your team, your method, and the sold properties your clients agree to show.
Your Google Business Profile kept up to date, a reply to every review, and a page for every town where you want listings.
Google campaigns on the searches owners make, or one campaign per development, with a budget you set.
Rental applications sorted automatically, inquiries filed, follow-ups sent. And an assistant on your website that answers renters at any hour.
The owner who asks for a valuation today may sell in two years. A CRM built for your agency keeps track, and tells you when to call back.
A part-time marketing lead who moves your website, Google and advertising toward the same goal.
(The goal)
Together, we choose the indicator that matters to you, where it starts and where it needs to get to.
If the goal isn’t reached after 90 days, the 4th month is free.
ExampleGoal sheet · Real estate agency
Example: the numbers are made up. Yours are set with you, before the first month.
(Our approach)
The goal we set with you is about valuation requests and calls from owners, not the number of visits. We keep them separate from renters’ inquiries, so the number means something.
You know your area better than anyone. We start from the towns and property types where you want more listings, and build your presence there.
Real reviews, a reply to each one, a team people can see. Only then comes advertising, when you need to move faster or launch a new development.
(Our plans)
To win listings in new towns, month after month.
CHF 3,500a month
6 months to start, then month to month
For valuation requests, town by town.
CHF 2,500a month
6 months to start, then month to month
To get ahead where every agency is fighting for listings.
CHF 6,800a month
6 months to start, then month to month
A part-time marketing lead, for the agency or the development.
CHF 3,200a month
6 months to start, then month to month
All plans: an initial 6-month term, then month to month. The accounts are in your name, and the guarantee applies. The ad budget is paid by you directly to Google, never through us, and with no commission.
(Questions)
By targeting the right searches. An ad or a page about “what’s my apartment worth” draws owners, not people looking for a place to live. The form asks for the type of property, the town and the timeline, so you know who to call back first. There will always be a few people who are just curious. If you tell us which inquiries turn into listings, we steer the work toward those, month after month.
With a number we set together at the start, usually valuation requests and calls from owners per month. We count them on your website and on your Google Business Profile, and the monthly report explains where the goal stands. If it isn’t reached after 90 days, the 4th month is free, as long as tracking, budget and your part are in place.
With Google Ads, the first requests usually come in within the weeks after launch, depending on your area and your budget. SEO takes longer: count on several months before a new page draws owners steadily. No one can promise a specific spot on Google, and we don’t.
The portals are still the place for your property ads: that’s where buyers and renters look. Owners, on the other hand, look for you elsewhere: on Google, on the map and in reviews, on your website, more and more in ChatGPT, and through word of mouth. We start where owners in your area are searching, then add advertising if you want to move faster.