Industry
Your patients look you up on Google, compare practices on the map and read the reviews before they call. We help you give them accurate, useful information, right where they look for it. No slogans, and within the rules of your profession.
(Interlude) Your practice, in 987 points
01 / 03
Close to home
Your patients search on Google and on the map.
02 / 03
Practical questions
Opening hours, directions, appointments: clear answers, never medical advice.
03 / 03
Accurate information
Sober and factual, within the rules of your profession.
(Your industry)
(How people find you)
A patient types “physical therapist near me,” “emergency dentist” or the name of your practice. They look at the map, the opening hours, how to get there and the reviews. They want to know if you’re taking new patients, or if their supplemental insurance covers your treatments.
Family doctors and loved ones still make recommendations. But before calling, people check on Google. And more and more, they ask ChatGPT: which physical therapist after knee surgery, which dentist in the area speaks English.
In Switzerland, advertising by healthcare professionals has to stay objective: accurate facts, useful to the patient, that don’t mislead. That works in your favor. Clear, accurate information is also what helps Google and AI assistants find you.
(Sticking points)
Opening hours, directions, parking, documents to bring: your front desk answers the same questions all day, instead of looking after the patients who are there.
An old phone number, holiday hours never corrected, a photo of the building from ten years ago. Patients call at the wrong time, or can’t find the entrance.
An unfair review, and you don’t know how to reply without breaching patient confidentiality. So it just sits there, unanswered.
Calls for treatments you don’t offer, patients who live too far away. Meanwhile, your specialties stay little known.
Hard to read on a phone, with no clear list of your treatments, your team and what’s covered by insurance. Patients call to ask what the website should be telling them.
You know advertising is regulated in your profession. When in doubt, you do nothing, and the patients looking for you end up at other practices.
(What we’d do)
Opening hours, directions, treatments offered, photos of the practice, kept up to date. And replies to reviews that respect patient confidentiality.
Your treatments, your team, your hours, what’s covered by insurance and how to get there. Written simply, easy to read on a phone.
One page per treatment or common question, objective and useful. That’s what helps Google and ChatGPT cite you.
An assistant on your website answers practical questions from your own information: hours, directions, documents. Never medical advice.
For a new practice or a new specialty: factual ads, on searches in your area, monitored every day.
Tracking inquiries, reminders, documents to prepare, in a tool built for your practice. Health data is sensitive: we agree with you on what the tool can read.
(The goal)
Together, we choose the indicator that matters to you, where it starts and where it needs to get to.
If the goal isn’t reached after 90 days, the 4th month is free.
ExampleGoal sheet · Practice
Example: the numbers are made up. Yours are set with you, before the first month.
(Our approach)
From the neighborhood or the whole region, referred by a doctor or coming on their own? They don’t search the same way, or with the same words.
Calls, appointment requests, directions to the practice. Never anything about your patients’ health: your forms ask only for what’s needed.
Every text goes through you before it’s published. Every month, a short report tells you what was done, what moved, and what comes next.
(Our plans)
To make your treatments known, one page at a time.
CHF 3,500a month
6 months to start, then month to month
For new patients, right when they’re searching.
CHF 2,500a month
6 months to start, then month to month
For a center that brings several specialties together.
CHF 6,800a month
6 months to start, then month to month
A part-time marketing lead, for a center or a group of practices.
CHF 3,200a month
6 months to start, then month to month
All plans: an initial 6-month term, then month to month. The accounts are in your name, and the guarantee applies. The ad budget is paid by you directly to Google, never through us, and with no commission.
(Questions)
By being clear. One page per treatment: what you do and what you don’t, your area, what’s covered by insurance. Patients who aren’t a fit see it before they call. And in Google Ads, every week we exclude the searches that have nothing to do with your practice.
With an indicator set with you at the start: calls, appointment requests or directions to your practice. We never measure anything about your patients’ health. If the goal isn’t reached after 90 days, the 4th month is free, as long as tracking, budget and your part are in place.
A corrected Google Business Profile can make a difference within a few weeks. SEO for your website usually takes a few months. Google Ads is faster, which helps a new practice or a new specialty. We don’t promise any position on Google: no one can.
First your Google Business Profile and your website: accurate information, where patients look. Then pages that answer your patients’ questions, for Google and for ChatGPT. Google Ads only if you have room in your schedule. In every case, advertising by healthcare professionals has to stay objective: we stick to the facts, with no promised outcomes and no patient testimonials.