Industry
Your guests often choose you from home, from the far end of Switzerland or the other side of the world. We help you show up where they search, with photos, reviews and up-to-date information. And get a bigger share of your bookings direct.
(Interlude) Your place, in 987 points
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Travelers
They choose their hotel long before they see the mountain.
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Direct bookings
More bookings on your own site, fewer commissions.
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In several languages
Pages in German or English, where your guests look for them.
(Your industry)
(How people find you)
For a hotel, it all starts on Google, Google Maps and the big booking platforms. Travelers compare photos, reviews and prices, then book wherever it’s easiest. If your website is slow or unclear, they go through a platform, and you pay a commission.
For a restaurant, the decision is often made the same day: “lakeview terrace restaurant,” “where to eat tonight.” People look at the menu, the opening hours, the photos and the reviews, on their phone. And more and more, they ask ChatGPT.
Many of your guests search in German or English. A website that answers them in their own language often makes the difference. A second language is added page by page, at CHF 100 a page: we check the translation and build it into the site. A full translation by a native translator is quoted separately.
(Sticking points)
A large share of bookings goes through the platforms, with their commission. Your own website gets few of them.
Your guests come from German-speaking Switzerland, Germany or farther away. Your website speaks only French, or comes in a translation that doesn’t sound like you.
The menu is a PDF people have to pinch and zoom on their phone. And it’s from last season.
On Google and on the platforms, reviews have been waiting for months. A single unfair review at the top of the list can cost you bookings.
In high season, everything is full. The rest of the time, rooms and tables sit empty, and the advertising, when there is any, doesn’t follow the calendar.
A traveler asks ChatGPT for a quiet hotel or a restaurant for a birthday in your area. Other places get mentioned. Not yours.
(What we’d do)
Fast, clear on a phone, in your guests’ languages, with the booking button always in sight.
A complete Google Business Profile, recent photos, the right hours for each season, and a reply to every review.
Clear information about your establishment, so an AI assistant can mention you when a traveler plans a stay.
Campaigns monitored every day, stepped up before the season and to fill the slow periods.
Parking, check-in time, pets, directions: the questions that keep coming up, answered from your own information, in several languages.
Group inquiries sorted, confirmations sent, information copied from one tool to another: all done automatically.
(The goal)
Together, we choose the indicator that matters to you, where it starts and where it needs to get to.
If the goal isn’t reached after 90 days, the 4th month is free.
ExampleGoal sheet · Hotel
Example: the numbers are made up. Yours are set with you, before the first month.
(Our approach)
French-speaking Swiss on a weekend away, German-speaking Swiss, foreign tourists, businesses? Each one searches at a different time, and in a different language.
Direct bookings, calls, group inquiries, directions to your place. An indicator and its target are set with you at the start.
Every month, a short report: what was done, what moved, and what we’re preparing for next season.
(Our plans)
To get found while your guests plan their stay.
CHF 3,500a month
6 months to start, then month to month
For direct bookings, season after season.
CHF 2,500a month
6 months to start, then month to month
For a competitive destination, where you need to publish often.
CHF 6,800a month
6 months to start, then month to month
A part-time marketing lead, to steer you through the seasons.
CHF 3,200a month
6 months to start, then month to month
All plans: an initial 6-month term, then month to month. The accounts are in your name, and the guarantee applies. The ad budget is paid by you directly to Google, never through us, and with no commission.
(Questions)
That’s what we track. We target searches from people planning a stay or a meal in your area, not the merely curious. In Google Ads, searches that bring nothing are excluded every week. And the monthly report counts direct bookings, calls and inquiries, not just visits.
With an indicator we set together at the start: direct bookings, calls, group inquiries or directions to your place. Tracking is set up on your website and in your Google accounts, created in your name. If the goal isn’t reached after 90 days, the 4th month is free, as long as tracking, budget and your part are in place.
Google Ads brings visits as soon as the campaign is running: it’s the right tool to fill a slow period or kick off a season. SEO usually takes a few months, so you need to start well before high season. We don’t promise any specific spot on Google: no one can.
First your Google Business Profile, your photos and your reviews: that’s often where it all gets decided. Then a fast website, clear on a phone, in your guests’ languages. Google Ads for the seasons, and visibility in ChatGPT, which travelers use to plan their stay. Booking platforms are still useful: the goal is to depend on them less, not to leave them.